National expansion with a new flagship concept.

Daniel's Donuts and TRG have a long-standing relationship, having worked together for more than a decade, together we have supported Daniel’s Donuts in their ambitions for expansion, innovation, and growth in Victoria. In 2025 the business took the next step and expanded to their flagship store in NSW located in the heart of Sydney’s CBD at the World Square precinct.

TRG worked collaboratively with our sister company Design Clarity (DC) to deliver a visually striking and immersive customer experience despite the small physical footprint of the store. Despite the spatial constraints, the team maximised for both functionality and appeal, ensuring that the brand identity is communicated clearly and effectively.

Among the standout fixtures is a teal blue steel gantry structure, curved LED menu boards, and suspended feature lights resembling sprinkles.